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Another One From Mayora, Kopiko Gets Two Thumbs From Elon Musk

26 April 2022
Another One From Mayora, Kopiko Gets Two Thumbs From Elon Musk

Social media is abuzz with a photo of Coordinating Minister for Mavers Luhut Binsar Pandjaitan meeting with Tesla owner Elon Musk. The photo shows Elon Musk sitting opposite Luhut. Both are holding Kopiko, which is known to be one of the food brands from PT Mayora Indah Tbk (MYOR).

Why is there Kopiko in the meeting? What is the reason? As we know Elon Musk also owns Space X, his company for space projects. Coincidentally, Kopiko is an Indonesian brand that has been available in more than 100 countries, and has also been taken to space by ISS (International Space Station) astronauts in 2017. Therefore, on this occasion, Mr. Luhut during his visit introduced Kopiko to Elon Musk, as one of Indonesia's original products and brands that has been out in space. And the richest man in the world immediately tried Kopiko and got a positive response and two thumbs up from Elon Musk. This further energizes us as a nation that our brands can and do compete globally.

In the photos and videos circulating, Elon Musk was seen liking Kopiko and giving two thumbs up. This caught the attention of Mr. Andre Atmadja, as the President Director of PT Mayora Indah Tbk (MYOR) who was happy to see Elon Musk liked Kopiko and thanked Mr. Luhut for bringing Indonesia's proud product to his state meeting.

For the record, Kopiko was created not as a candy, but as a coffee substitute. With Kopiko, consumers can enjoy coffee anytime and anywhere. So Kopiko is the perfect solution including to enjoy coffee in outer space which we know has no gravity. We hope Kopiko can continue to grow and be innovative and relevant in the global market.

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